OUR FOUNDER

As an HR Executive Leader who has managed the People and Culture needs of 400+ companies nationwide, Siti Ashley Williams’ expertise lays in successfully directing organizational planning and development through thoughtful diversity and inclusion initiatives, in addition to widespread human capital programs and needs. Throughout Siti’s career, she has created and managed talent selection practices, developed and facilitated process improvements, designed staff development initiatives, championed employee relations and inclusion projects and provided direction and guidance on federal and state compliance.

As the only Woman, African American, and Millennial, in most of the leadership roles she has been awarded, she takes pride in showing the value of having a diverse workforce, taking her role as “Barrier Breaker” very seriously. To be able to leverage her professional and human experience in such a way that would provide hope, breakthrough, and change within today’s workplace is in full alignment with her Purpose+Passion. Through example, through dedication, and through the audacity to be her authentic self, she takes pride in knowing that passion and purpose has been the leading force in her life and career.

With family being her biggest motivator and source for cultivating change, Siti is a devoted wife and mother to two incredible boys, and a pet parent to the cutest English Bulldog around.

  • Siti is a Workplace Culture Connoisseur and seeker of operational growth and change, bringing forth experience in developing start-ups, creating systems and procedures that have generated streamlined and efficient HR operations enterprise-wide.

  • Siti is dedicated to the plight of breaking barriers and providing opportunities to women, people in marginal communities, and anyone who has been denied access to working in an environment free of discrimination, hostility, and constructive discharge.

  • Siti is passionate about people and providing an opportunity to those who might otherwise be overlooked, as there is much value to bringing in new perspectives, backgrounds, and life experiences.

  • ​Siti is a strong Advocate for Cultural Awareness, Parity, and Equity, providing light in the areas of ethnic and national origin, socio-economic status, gender equality, and a diverse display of human experience within the world and the workplace.

  • Siti is a Community/Organizational Partner and Educator, providing training and much-needed diversity and inclusion perspectives, with hopes of changing the dynamic of workplace culture for this millennia and beyond.